In the previous two blogs I explained why building trust is so important for our businesses and ways to use photos to build trust.  If the purpose of your website is partially to attract potential clients, then gaining their trust invites them to contact you.

We will continue with another important method to gain trust, text.

Here Are Ways to Use TEXT on Your Website to Build Trust...

• Attach a blog and get serious about adding posts on a consistent basis. Most of my website visitors are now originating from my blog posts.

In the previous blog I explained why building trust is so important for our businesses, especially now. Since our website has become the hub of our marketing efforts, it's crucial we use it to gain and build upon that trust.

We will start with the most important method to gain trust, photography.

Here's Ways to Use PHOTO's on Your Website to Build Trust...

• Put headshots of the owners, managers, sales, and the customer service staff on the "About Us" page.
• Replace stock photos with pictures of:  Your building, a company photo, staff assisting clients, products being made, speaking engagements, or anything else that pertains to your business. See my Meet Vickie page for an example.

A frequent topic in my business coaching and consulting sessions is "how do I get sales from my website." There are three components to consider if you want your website to be an effective tool.

1 Create Good Content-

The most effective websites have content that educates, entertains, tells stories, and motivates. I have four quizzes (two about work, one about intuition, and one about money) on my site that visitors have said they take over and over.
 

A well-done website can convince potential customers that you are the one they want to do business with.  A confusing website will send customers looking elsewhere. Is your website outdated? Does it need some tweaking? Or does it need a complete overhaul?

Here's How to Use Your Website to Attract Clients...

• Realize people just scan copy to see if it's relevant. So make it easy with bullet points, numbers, and short paragraphs.
• Write and arrange copy so that the more important points are bigger, in color, bolder or in italics so that they stand out.

For me, it’s the website with lots of these!!!!!! After every!!! Sentence!!! Everyone has a website that they can’t click off fast enough. If they could have stomached staying, they may have connected with the perfect business partner or client. Are you losing clients because your website is driving people away with annoying features?

How to Use Your Website to Drive Away Potential Clients...

• Don't put any photos of you or your staff on your website.
• Make sure you have slow loading pages, more than 3 seconds.