Posts Tagged ‘Build Trust’
Remember, for the last few decades businesses have gotten away with keeping little secrets and telling half truths. Not anymore. To build trust, businesses now have to show they have nothing to hide and are unafraid to be open.
We Will Continue with Other Ways to Market Your Business to Build Trust...
- Get active on Facebook, LinkedIn, and Twitter. It builds credibility that you are a legitimate business, especially to people using them and to anyone under the age of 40.
In the previous two blogs I explained why building trust is so important for our businesses and ways to use photos to build trust. If the purpose of your website is partially to attract potential clients, then gaining their trust invites them to contact you.
We will continue with another important method to gain trust, text.
Here Are Ways to Use TEXT on Your Website to Build Trust...
- Attach a blog and get serious about adding posts on a consistent basis. Most of my website visitors are now originating from my blog posts.
In the previous blog I explained why building trust is so important for our businesses, especially now. Since our website has become the hub of our marketing efforts, it's crucial we use it to gain and build upon that trust.
We will start with the most important method to gain trust, photography.
Here's Ways to Use PHOTO's on Your Website to Build Trust...
- Put headshots of the owners, managers, sales, and the customer service staff on the "About Us" page.
- Replace stock photos with pictures of: Your building, a company photo, staff assisting clients, products being made, speaking engagements, or anything else that pertains to your business. See my Meet Vickie page for an example.