In the previous two blogs I explained why building trust is so important for our businesses and ways to use photos to build trust. If the purpose of your website is partially to attract potential clients, then gaining their trust invites them to contact you.
We will continue with another important method to gain trust, text.
Here Are Ways to Use TEXT on Your Website to Build Trust…
- Attach a blog and get serious about adding posts on a consistent basis. Most of my website visitors are now originating from my blog posts.
- Make your company available. I suggest by e-mail on your contact us page and having a phone number on every website page. See my Contact Vickie page for an example. If you have a location and hours of operation, then put your address and map.
- Take out the spin and fluff in your websites written text. To build trust, your visitors should be able to understand exactly what you do. Better yet, write it down as if you were saying it, in your own words.
- Give potential clients a way to contact individuals who gave you testimonials, so they know they are genuine. On my testimonials, I link potential clients to their business websites. It helps the people who gave me the testimonials with their websites search engine rankings and legitimizes my testimonials.
- Write the text in 1st person using words like “I”, “my”, and use “we” only if your company has more than one employee. Remember, people are really getting tired of little deceptions.
- Tell stories, especially on your bio. “How you got into this business” and “why you love it” are good for starters. On my Meet Vickie page I divided it into four mini stories, each one telling my website visitors something they might want to know to start trusting me.
- Offer guarantees.
- Don’t be afraid to write the pros and cons of using you or your business. It doesn’t build trust when your website gives the appearance that you work with just about anyone who needs your product or service. By the time a website visitor contacts me they have a really good idea of what I do and also who I won’t accept as clients.
Building trust using your website is accomplished by being more open, being easy to approach, and not being afraid to give an honest assessment of whether you or what you sell is the right fit for the customer or client.
Other related articles and blogs by Vickie Champion you might be interested in are:
or check out the entire About Jobs, Careers, and Running a Business section.
You can also contact Vickie Champion for a complimentary coaching and consulting session.