How to Use Your Website as an Effective Marketing Tool
A frequent topic in my business coaching and consulting sessions is "how do I get sales from my website." There are three components to consider if you want your website to be an effective tool.
1 Create Good Content-
The most effective websites have content that educates, entertains, tells stories, and motivates. I have four quizzes (two about work, one about intuition, and one about money) on my site that visitors have said they take over and over.
2 Develop an Inbound Marketing Plan-
The majority of businesses believe that "if you build it, they will come." I want to add "if you build it, they will come -- if they can find it." The most effective websites work at increasing their web reach by making themselves findable using several different methods.
3 Track your Progress-
With any good marketing tool, you should measure it. Set goals for your website and track your improvements.
Without all three elements, it's very difficult for your website to stand out and bring in sales.
Other related articles and blogs by Vickie Champion you might be interested in are:
Why Building Trust is Real Important for our Business Now!
Ways to Use Your Website to Build Trust-Part I
Ways to Use Your Website to Build Trust-Part II
How to Use Your Website to Drive Away Clients
How to Use Your Website to Attract Clients
How to Use LinkedIn Ineffectively
When it’s Time to Fire Your Web Designer
How to Hire a Professional Website Designer
or check out the entire Running a Business section.
You can also contact Vickie Champion for a complimentary coaching and consulting session.
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One Response to “How to Use Your Website as an Effective Marketing Tool”
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Vickie, Your article came at a great time. I’m in the middle of revamping my website and appreciate your information as it will help me in this process. Thanks! Best regards, Karen Bruno http://www.amazonaudio.com