How to Use Your Website to Attract Clients

A well-done website can convince potential customers that you are the one they want to do business with. A confusing website will send customers looking elsewhere. Is your website outdated? Does it need some tweaking? Or does it need a complete overhaul?

Here's How to Use Your Website to Attract Clients...

Realize people just scan copy to see if it's relevant. So make it easy with bullet points, numbers, and short paragraphs.
Write and arrange copy so that the more important points are bigger, in color, bolder or in italics so that they stand out.
Make sure your website can be found by the Internet search engines.
Copy should fall into one or more of these categories: entertaining, educational, controversial or personal stories, depending on your audience. Marketing fluff is outdated.
Omit needless words or sentences.
Make changes and additions at least monthly so it stimulates the search engines.
Track your progress. Make a goal to increase visitors to your site, lengthen how long they stay, and boost your conversion rate.